His songs about lost love are sung in perfect Japanese.
His fan base is also Japanese.
Jero (his professional moniker), is something unique. An African-American man (his maternal grandmother was Japanese) who has a hip-hop persona singing ballads that are distinctly Japanese accompanied by over-the-top symphonic orchestrations. That is definitely a first. And, there probably won’t be a second.
Keep in mind that Japan is one of the most homogeneous countries on earth. Gaijin (foreigners) are generally associated with crime, litter, sloth and other unpleasantness. Xenophobia is the overwhelming attitude of most Japanese... which would seem to make Jero’s success impossible.
The one thing that makes him the exception to the hard-lined rule is his grandmother.
Masako Osawa, a 59 year old Japanese housewife, caught Jero’s appearance at the Big Hop mall. According to The Washington Post, she said:
“The fact that he treasures his grandmother makes me feel warm toward him.”
If you would like to see what the fuss is all about, check out the video below that shows Jero in action: