- Some seem to be laid back about marketing their productions.
- Some don’t seem to be all that interested at all in marketing their work.
- A few have turned out to be more aggressive - but none obnoxious.
Then there is comedian Steve Mazan - pictured with me at Cinequest in San Jose, CA. Steve has to be perhaps the most innovative and sagacious marketer at the entire festival.
I loved the approach that Steve and his street team employed to convince me to see the movie. The yellow squares pinned to practically everyone at the festival are proof of that.
Another obvious proof would be the dozens of people who packed the theaters, offering standing ovations for a job definitely well done.
I found this film to be an awesome combination of documentary, stand-up comedy, and in-your-face reality... well prepared by two fabulous producers who get it right 100% of the time.
Visit http://www.dyingtodoletterman.com to obtain more details about this hilarious and heartwarming motion picture.